- Human resources development as the main asset of the company through improving their knowledge, skills and abilities and commitment
- Developing the culture of research and continues development
- Purchasing high quality materials and utilization of the high technology and environmental friendly equipment and machineries
- Adherence to health and safety standards in order to obtaining the safe working environment and minimizing the work accidents
- Increasing the costumer knowledge about the quality aspects of the final products, processing and packaging.